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Influencer Announces His Own Death Just Weeks After Welcoming Child

By Leo Gillick
June 27, 2025
Influencer Announces His Own Death Just Weeks After Welcoming Child
Image via tannerandshay/Instagram

Influencers claiming internet clout from beyond the grave is becoming a disturbingly common thing. Another influencer has released a post-mortem video days after death, addressing their fans.

I have seen someone who decided to make their own funeral montage in the past. They put together a video of their proudest moments. I can understand this, being able to pick and choose only the best pictures and favourite tunes. It takes the responsibility from loved ones and is designed for family and friends.

But posting a video after death to a few thousand followers, 90% of whom will be strangers, seems desperate and weird. The influencer should have been spending his final days with his newborn child and wife before death, not pandering to his online presence.

Charon takes gold, not Instagram likes.

Aura Farming From Beyond The Grave

Despite being dead, tannerandshay still posted to his half a million followers. His grim video stated, “Hey, it’s me, Tanner, if you’re watching this, I am dead.” Rather than give a goodbye message to his followers while he was alive, he insisted his wife edit his farewell after his influencer death.

“I decided to make this video announcing my death because I saw someone did that, like, a year or so ago, and I think it’s a good opportunity to get all your thoughts out and also you can be thoughtful about what your partner or spouse might need and she probably needs some time to grieve,” he went on.

View this post on Instagram

A post shared by Shay Martin (@tannerandshay)

Everyone likes to grieve publicly, of course.

The influencer somewhat explained why he needed to make a video after his death. “I really enjoyed it while I was here. Hopefully, I believe there’s something after this, and I’m excited to meet those people, and hopefully we’re hanging out now and making fun of all you nerds.”

Apparently, he’s hoping that the half a million strangers he poured the last of his heart out to will remember him in the afterlife. I hate to say it, but people won’t remember him in a month, let alone after the rapture.

Can we stop making post-death Instagram influencer posts a thing? They’re gross and tasteless.

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